Yes, sure!
On Facebook*, you can include images or videos.
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Images are recommended to have a resolution of at least 1080 by 1080 pixels and a maximum of 30 megabytes. The minimum technical requirement for size is 600 by 600 pixels with no maximum. They should be JPG or PNG.
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Videos, however, can be MP4, MOV, or GIF, and should be at least 1080 x 1080 pixels and have a minimum duration of 1 second to 241 minutes.
On TikTok*, you can only add videos.
- Videos should have an aspect ratio of 9:16, 1:1, or 16:9. The minimum technical requirements for video resolution are ≥540*960px, ≥640*640px, or ≥960*540px. They should be MP4, MOV, MPEG, 3GP, or AVI and have a minimum duration of 9 - 15 seconds.
On Google, you cannot add any type of media.
*If you opt not to include an image or video for your campaign, a default image or video will be used.